The Arad Group is a global leader in implementing advanced water measurement systems. The Group includes seven companies across the globe and provides services to thousands of customers worldwide.
The Group embarked on a re-branding process to create an updated visual language that would convey the Group’s up-to-date and sustainable values.
In order to convey the Group’s advanced water management systems and capabilities, we developed an up-to-date language for the group that conveys innovation, technology, service and quality. This language was then integrated into the Group’s new website, depicting a group that is at the forefront of technology.
NOW continues to provide the Group with branding-related services, including online and off-line processes such as emails, social media and more.